Microsoft and News Corp discuss game changing pact

Posted on November 26, 2009. Filed under: 1 |

The following blog entry is based on articles from the Financial Times, New York Times and research performed by Jacob R. Miles III, anext generation media and entertainment executive.

There have been discussions between Microsoft and News Corp about media company’s being paid to de-index news and information websites. In this particular discussion was about de-indexing Googgle’s news websites. This potentially sets the stage for a new battlefront for search engines and potentially new advantages for newspapers in the ever hanging news media content paradigm shift.

This effort is centered around media companies such as News Corp’s growing concern that the internet is reducing the value of their content to zero. Content that they pay educated and experienced journalist to generate.  As a website publisher, I believe along with others that this effort has the potential to put higher values on content, if search engines are prepared to pay websites to index with them. The most meaningful positive impact should be the newspaper industry, which is desperately trying to develop a credibleinternet/digital content business model to replace their declining print based model. Lets be clear Google’s survival is not dependent on the results of these discussions, economically it is not a big part of how they generate revenue.

News Corp along with other publishers of newspapers have been exploring online payment models for its newspapers. The intensity of newspaper’s owners search for new revenue streams and journalist’s fight for compensation for their intellectual property will continue to grow. This announcement expands the discussions, I would like hear from media and entertainment professionals on what they think about these discussions and what do they think are some of the possible solutions.


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